NEWS

iPod Touch 5

In an age where your phone can hold all the music you own you may be wondering why you might still need an iPod touch 5th Generation.The answer is that the iPod touch is not just an iPod anymore. While Apple still sells the old fashioned iPod Classic and has just rebooted with the iPod nano 7th Generation, the iPod touch has taken over as the champion of the iPod brand – it's essentially a media player par excellence that has morphed into a handheld gaming console thanks to the sheer number of excellent, and very cheap, games available via the App Store.
It's this gaming and app angle that really gives the touch its raison d'être. If you can't afford the premium tariffs that the iPhone attracts and you still want to take advantage of the thousands apps that Apple's App Store holds then the iPod touch is your cheapest route to entry.


THE BUILD

The iPod Touch is made from the same anodised aluminium as Apple has made its MacBook range from four years. The result is a phenomenally light device, weighing in at just 88 grams – about the same weight as 9 pound coins.

• Height: 4.86 inches (123.4 mm)
• Width: 2.31 inches (58.6 mm)
• Depth: 0.24 inch (6.1 mm)
• Weight: 3.10 ounces (88 grams)

Even when you do have it in your hand, you’ll want to be rather careful. The aluminium surface is prone to slide out of a cold hand, and coming up to Christmas, a case should be considered a necessity.

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3m iPads in just three days

November 6, 2012

Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth-generation iPad — double the previous first weekend milestone of 1.5 million WiFi-only third-generation iPad models. The WiFi + Cellular versions of both iPad mini and fourth-generation iPad will ship in a few weeks in the U.S. and in many more countries later this year.

High Profit Margin Tablets ?

                  

Microsoft and Apple (AAPL) are garnering the highest profit margins for their tablets, followed by Google(GOOG) and then Amazon, according to research firm IHS. Microsoft's first self-made tablet, the Surface, costs about $267 in parts and labor when excluding its optional keyboard cover. It went on sale Oct. 26 priced at $499, for a profit margin of around 46 percent. Surface comes with a 10.6-inch screen measured diagonally, and can access the Internet only through Wi-Fi. The price is for its base model with 32 gigabytes of memory.Internet only through Wi-Fi. The price is for its base model with 32 gigabytes of memory. With a similar configuration, the Surface bakes in slightly more profit for Microsoft than Apple did when it released its third-generation iPad in March. Apple's third-generation Wi-Fi-only iPad with 32GB of memory and a 9.7-inch screen cost an estimated $333 and retailed for $599, for a 44 percent profit margin. The 16GB base model cost $316 and was priced at $499, for a profit margin of 37 percent. A preliminary analysis of the fourth-generation iPad, which comes with a faster processor and went on sale Friday, costs about $305 in parts and labor for the 32GB Wi-Fi-only model, for a 49 percent margin, estimates IHS analyst Andrew Rassweiler. The 16GB base model costs about $295 and sells for $499.                 

Apple is maintaining premium pricing as the market leader. Google is aiming to both make a profit and broaden the reach of its Android operating system, while Amazon is looking to make up the profit gap when customers buy movies, books and magazines from its store.

Amazon and Google want to put tablets in consumers' hands - even if it means doing so at a minimal hardware profit.